Hotel Announcements
Rebranding16 December 2020

Sheraton Bariloche

Marriott Brings Sheraton Brand To Argentina's Patagonia Region

Scheduled for January 2022 – 161 Rooms

share this article
1 min

Marriott International announced today that is has signed an agreement with Grupo Hoteles Panamericano to bring the iconic Sheraton Hotels brand to Bariloche, a major tourism center located in the foothills of the Argentinean Andes. Slated to debut in January 2022, the property is expected to feature 161 rooms after undergoing an extensive conversion.

Located in Bariloche's city center atop an elevation with outstanding views to the Nahuel Huapi Lake, Sheraton Bariloche, currently branded as Hotel Panamericano Bariloche, is situated just steps from San Martín street- the destination's buzzing entertainment center featuring a broad selection of bars and restaurants. Bariloche is renowned for skiing, trekking and mountaineering and is the most visited resort town in Argentinean Patagonia attracting two million visitors annually. In recent years, the destination has become the best kept secret for summer skiing with US travelers.

Sheraton Bariloche will be managed by Gotel Hotel Management under a franchise agreement. The Argentinean company was created to strategically collaborate with Marriott International to further expand the presence of Marriott brands in Argentina, Uruguay and Paraguay. Marriott International and Gotel recently announced the opening of Buenos Aires Marriott, a major achievement that brought the Marriott Hotels brand back to the country at an iconic location.

Visit Website


Sheraton Hotels & Resorts, part of Marriott International, Inc., makes it easy for guests to feel part of something special at over 440 hotels in 70+ countries and territories around the world. As the most global brand within Marriott International’s portfolio sitting at the center of hundreds of communities around the world, Sheraton has a rich heritage in creating a sense of belonging for guests, wherever they are in the world.
brand information
Brand Owner

Marriott International, Inc.

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories.
more information
Latest News