Hotel Announcements
Rebranding29 December 2020

Hells Canyon Grand Hotel

Red Lion, Lewiston changing name to Hells Canyon Grand Hotel and joining the Ascend hotel collection

Rebranding – 143 Rooms

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Known as the Red Lion Lewiston, Gateway to Hells Canyon for the last 21 years, this renowned hotel in the Lewis-Clark valley is undergoing both a name and brand change on January 1, 2021.

Leaving the Red Lion brand name, the hotel will change to Hells Canyon Grand Hotel and become a part of the Ascend Hotel Collection, by Choice Hotels.Ascend® hotels are woven into the culture and fabric of their communities, featuring art and amenities that put local flavor first. The brand allows for a focus on local vendors and partnerships, as well independent branding reflecting the Hells Canyon area and rich historic culture.

Located in Lewiston, ID, the (soon to be) Hells Canyon Grand Hotel is in the city center and near the airport. Having two onsite restaurants and bars, an outdoor patio, game room, a pool, gym and over 24,000 square feet of event space gives guests a full service hospitality experience. All 143 guest rooms and suites feature complimentary Wi-Fi, comfortable work desks, plush pillow-top beds, oversized bathrooms refrigerators, microwaves, coffeemakers, and TVs. All guests receive a hot cooked-to order breakfast.

Serving visitors and locals since 1988, the hotel has recently been renovated - including guestrooms, the lobby, exterior and restaurants. It's time for adventure and to discover Lewiston, ID all over again. Hells Canyon Grand Hotel is so much more than just a place to sleep. Our staff have a hospitality focused mindset and will go above and beyond every single time. We strive to be a home base for travelers so though you may be far from home, it never feels like it.

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Brand

Ascend Hotel Collection

The Ascend Hotel Collection global portfolio of independent resort, historic, and boutique hotels is part of Choice Hotels, one of the world's largest leading hotel companies. Recognized as the hotel industry's first "soft-brand" concept, there are more than 300 Ascend Hotel Collection properties open and operating worldwide, including in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and the Caribbean region.
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Brand Owner

Choice Hotels International, Inc.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of June 30, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments.
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