Hotel Announcements
Rebranding 8 March 2021

Hotel Florence, Tapestry Collection by Hilton

Hotel Florence Completes Renovations And Joins Tapestry Collection By Hilton

Rebranding – 64 Rooms

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Hotel Florence, a unique boutique hotel located in the heart of historic downtown Florence, South Carolina, is pleased to announce the completion of their interior renovations and conversion to Tapestry Collection by Hilton. Owned and operated by Raines since 2013, the property began the renovation process in October 2020.

Guests of the hotel can now experience extensive room renovations, including major bathroom upgrades, new furniture, fixtures, and equipment, new carpet and paint, updated artwork, and more. The property's existing restaurant, Victors, also received an upgrade, including new seating, a bar renovation, and a new color scheme. Hotel Florence remains steeped in Florence culture and continues to showcase the historic downtown area's rich roots.

Hotel Florence headlines the company's recent launch of Woven by Raines - a specialized division that weaves a distinct development and service approach into each of its boutique properties. Featuring customized strategies, tailored branding and marketing tactics, and top-tier food and beverage programming, Woven offers a full-service approach to operating boutique hotels. Leading this new division in the Raines family is Executive Vice President Gavin Philipp, a hospitality professional with extensive knowledge in the boutique hotel sector. The Foundry Hotel Asheville, a Curio Collection by Hilton Hotel, is also a Woven by Raines property.

Located along I-95 and within a short drive of several bustling cities such as Charleston, Greenville, Charlotte, Columbia, and Savannah, Florence serves as the perfect weekend getaway for nearby residents or those traveling for business. Suited for all business needs, the hotel and Victors have over 2,900 square feet of meeting and event space that can host up to 250 people; audio and visual packages available; complimentary WiFi throughout the property; catering capabilities.

The hotel also boasts an in-house spa for down time relaxation - The Spa at Hotel Florence. The full-service spa is open to guests and outside visitors and features state-of-the-art individual treatment rooms, a couple's massage room, and a serene relaxation area, as well as a selection of treatments for both men and women. Guests of the hotel can receive spa treatments from the comfort of their own room upon request.

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Tapestry Collection by Hilton

Tapestry Collection by Hilton™ is a gathering of original upscale hotels that caters to guests seeking reliability and value in their independent hotel choices, with each stay backed by the reassurance of the Hilton name and award-winning Hilton HHonors program.
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Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history.
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