Hotel Announcements
Now Open13 April 2021

The Goodtime Hotel

Musician Pharrell Williams Enters Lodging Space With The Goodtime Hotel

Now open – 266 Rooms

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The Goodtime Hotel—the first collaborative lifestyle hotel brand from David Grutman of Groot Hospitality and Pharrell Williams—has opened in Miami Beach. The 266-room property offers an Art Deco aesthetic over nearly 100,000 sq. ft. of public space.

Grutman and Williams worked alongside real estate developers Michael Fascitelli and Eric Birnbaum of Imperial Companies on the full square block property. Architect Morris Adjmi, designer Ken Fulk and landscape architect Raymond Jungles rounded out the team.

The Goodtime Hotel stands in a central, historic section of South Beach. It features a corrugated facade, an atrium entryway, hand-painted hothouse murals and Deco plasterwork. Its 266 guestrooms range from majority individual queen bed accommodations to a handful of suites. Many rooms have direct views east to the Atlantic Ocean or west to Biscayne Bay. Each of hotel's guestrooms offer custom bedding, bespoke drapes (including a blackout option, leopard-print benches, Ortigia bath amenities and a signature pink rotary dial phone. The guest corridors feature a carpet woven with mock wet footprints.

Amenities include Grutman's Strawberry Moon, a restaurant and 30,000-sq.-ft. pool club; a gym and the Library social space.

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The Goodtime Hotel

Welcome to the goodtime hotel, your universal passport to a good time. Located just outside the hustle of South Beach, we’re trading bustle for bliss. We bring you an oasis that’s based on a simple state-of-mind: having a good time.
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Brand Owner

Groot Hospitality

Formed in 2018 as David Grutman’s collective of many successful ventures, Groot Hospitality’s portfolio includes LIV (2009), Story (2012), Komodo (2015), OTL (2017), Planta (2018) & most recently Swan and Bar Bevy (2019) in partnership with Pharrell Williams.
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