Hotel Announcements
Rebranding26 July 2021

Hilton Appleton Paper Valley

Driftwood Hospitality Rebranding Former Red Lion Hotel Paper Valley To Hilton Appleton Paper Valley

Scheduled for Late 2021 – 388 Rooms

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Driftwood Hospitality and Hilton Hotels & Resorts announce the rebranding of the former Red Lion Hotel Paper Valley to Hilton Appleton Paper Valley. After a property refresh, the hotel will open its doors under Hilton's flagship brand in late 2021. Located in a premier location in the heart of downtown Appleton, the 388-room hotel is poised to welcome leisure and business travelers with well-appointed accommodations, while boasting 38,000 square feet of flexible, customizable event space making it the ideal location for downtown meetings and celebrations. Connected to the Fox Cities Exhibition Center, the hotel offers unparalleled access to all that downtown has to offer such as performing arts, museums, and shopping.

Renovated as recently as 2018, the property will undergo a full Hilton refresh, including guestrooms, public areas, and event space, prior to the official conversion. "The complete renovation of the hotel is a great indication of the strength of our hotel and is welcomed by our employees and guests alike," remarked Linda Garvey, general manager. "We remain committed to serving our community as a major anchor to the downtown area and also an exceptional employer in the hospitality sector of our city."

Offering 38,000 square feet of meeting space, Hilton Appleton Paper Valley will allow meeting planners to choose from 26 function rooms and an outdoor courtyard area to accommodate important board meetings, business conferences, banquets, or wedding receptions. The well-appointed space can host up to 2000 guests and is the perfect venue for weddings, receptions, conventions, business conferences, small meetings, banquets, trainings, birthdays, and other social, educational, governmental, and corporate events.

While staying at the hotel, guests can choose to dine at any of the five restaurants and lounges on site, including the award-winning Vince Lombardi's Steakhouse. Boasting sizzling steaks, superb wines and a one-of-a-kind atmosphere decorated with more than 400 pieces of the Green Bay coach's personal memorabilia and classic photos, Vince Lombardi's Steakhouse is a dining icon in the Fox Cities. The Clubhouse and The Orchard Cafe are also perfect dining choices for guests in search of a more casual atmosphere. Jo a la Mode offers grab and go options and coffee, while the Blaze Bar is perfect for social gatherings, unwinding, business meetings, and happy hours at the end of a busy day.

Additional amenities such as a heated indoor swimming pool and a beautiful outdoor courtyard with comfortable seating create a relaxing space for guests to unwind. A 24-hour, state-of-the-art fitness center is also available offering guests weights, treadmills, ellipticals and stationary bicycles, to keep up with their workout routine. With the property's complimentary shuttle, visitors can travel to and from the airport stress free.

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Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents.
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Driftwood Hospitality Management

Driftwood Hospitality Management, LLC operates and develops hotels throughout the United States and Latin America. Our portfolio includes over 48 hotels and more than 9,584 rooms in top business travel, convention markets, and resort destinations located across the U.
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Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history.
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