Hotel Announcements
Rebranding 1 September 2021

Cove – Centrum, The Hague

Hospitality leaders edyn continue the rapid expansion of its serviced apartment brand Cove into Europe

Scheduled for March 2022 – 121 Rooms

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  • The 121-key asset will be the first opening in mainland Europe for edyn's newly launched serviced apartment brand, Cove.
  • edyn acquired the building from a hotel owner and operator, where it has been operating as a 118-unit hotel since 2015.
  • The asset will be converted to include 121 studio and one-bedroom apartments; plus 250 sqm lobby, lounge, and co-working space.
  • The Hague acquisition signals the continued expansion of edyn's portfolio across Europe, which also includes lifestyle aparthotel brand, Locke.

Extended stay hospitality leaders edyn today announce the acquisition of a new asset in The Hague, which will become the first opening of its recently-launched serviced apartment brand, Cove, in mainland Europe.

The asset will be converted into 121 serviced apartments, which will open in March 2022. The project will comprise a combination of studio and open plan one-bedroom apartments with fully fitted kitchens and will benefit from an updated design scheme throughout, representative of Cove's contemporary sophisticated aesthetic. The building will also include 250sqm of lobby, lounge, and co-working area, providing informal workspace for groups or individuals.

Located on Grote Marktstraat, one of The Hague's most important shopping districts, 'Cove - Centrum' will serve a base of corporate clients, as well as leisure travellers and families seeking more spacious, comfortable accommodation. Set in the iconic 'De Passage' building, which was designed by architect Bernard Tschumi and opened in 2014, the serviced apartments will also benefit from extensive local shopping and dining options.

The acquisition of 'Cove - Centrum' follows the recently announced 'Cove - Landmark Pinnacle', a £62.5m acquisition in London's Landmark Pinnacle development in Canary Wharf, which is scheduled to open in November this year.

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Work-life balance has changed. Cove is a next generation serviced apartment brand, which has emerged in response to the need for a different kind of accommodation and a new way of being. Cove’s spacious apartments combine thoughtful design with future-facing technology, embodying the notion of flexible living to enable life in all modes.
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At edyn™ we believe that travel should be a rich journey of discovery, rewarding curiosity with knowledge and inspiration whether travelling for business or leisure. Over 18 years we’ve built an extensive range of serviced apartments and aparthotels across our four brands: Locke, SACO, Wittenberg and The Moorgate, as well as our partner network, developing a global supply chain of over 80,000 apartments in 260 key locations.
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