Hotel Announcements
Pipeline10 September 2021

The Standard Hua Hin

The Standard’s first hotel in Thailand, will open in December

Scheduled for 01 December 2021 – 199 Rooms

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With 178 guest rooms and 21 pool villas with beachfront access, The Standard, Hua Hin will be a timeless destination for the Thai creative set and The Standard's global network of loyal clientele. A beloved getaway dating back to 1911, Hua Hin emerged as a destination when the construction of the railroad that connects Bangkok with the South first arrived at the pristine little beach town. By the mid-1920s, it became the chosen holiday retreat for the nobility. With time, the sleepy fishing village has transformed into a popular seaside destination without losing its old-world charm. Today, Hua Hin is a favorite weekend escape for residents of Bangkok who have been waiting for exactly what The Standard promises to offer: a stylish and vibrant beachfront resort. One that respects Hua Hin's understated Thai elegance, has appreciation of the history and local setting and combines it with a global sensibility and a bit of fun.

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The Standard

The most powerful brand in the boutique hotel business - The Standard Hotel Brand consist of 5 Hotels located in Los Angeles, Miami and New York City. We focus on a unique Hospitality experience through our guest rooms, public spaces, night life and restaurants.
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Standard International

Created in 1999, The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-standard-ness. With now 6 hotels in New York, Los Angeles, Miami, and now London, the goal of every Standard project—be it a hotel, a rooftop discothèque, or a magazine—is to defy conventions, up the aesthetic stakes, and deliver an experience that can only be had at The Standard.
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