Selina Chicago

Selina, the fast-growing hospitality and experiential brand targeting Millennial and Gen Z travelers, today announces the grand opening of its newest location in Chicago's bustling Gold Coast neighborhood. Combining the comfort and style of a boutique hotel with the social experiences of a retreat or festival, Selina Chicago is curated for a new generation of globally fluid, economically conscious, and socially-minded travelers, locals, and remote workers.

Centered around community, collaboration, diversity and culture, Selina Chicago marries the city's vibrant art scene with the brand's strong Latin roots. Outfitted with rich colors, gold accents, and a diverse collection of artwork, and upcycled furniture, Selina's newest location spans 16 floors in the heart of Chicago's iconic Magnificent Mile. Complete with 600 beds—a combination of community rooms, lofts, apartments, suites, and hybrid rooms—Selina also features a communal kitchen, library, cinema, wellness center, and full-service restaurant HOWM Cafe & Concept store. These public spaces are focused and fluid, designed to bring people together through social and collaborative moments. From a cafe that transitions into a performance center by night to a cinema that converts into a digital art gallery, Selina Chicago meets the needs of the community where they are, day or night.

HOWM is a new food & beverage concept Selina is bringing to the United States. HOWM will serve a range of healthy juices and smoothies and a delicious coffee program from Chicago-based company Intelligentsia. Through a partnership with Chicago-based Ritual Zero Proof, the first American-made non-alcoholic spirit with the flavor and burn of liquor, minus the alcohol or calories, a slate of dynamic, wellness-minded beverages will be curated for HOWM Chicago. These classic virgin drinks feature fresh fruits and syrups that are refreshing and one-of-a-kind. The HOWM Cafe Bar will be offering nonalcoholic beers and mocktails, brunch with D.J.'s, record and art fairs, and all-day breakfast. This will be Selina's second HOWM brand, which opened in Selina Chelsea in N.Y. this month.

Hotel website