Punta del Este Maldonado Department, Uruguay — Photo by Accor
Punta del Este Maldonado Department, Uruguay — Photo by Accor

Ennismore, the fastest-growing lifestyle hospitality company, today announces the expansion of its international brand SLS Hotels & Residences to Uruguay with the opening of the SLS Punta del Este.

SLS is part of Ennismore, a global collective of lifestyle hospitality brands, that was formed in 2021 in a joint venture with Accor. Ennismore partners with Accor to deliver scale, network growth, and distribution globally.

Developed by the GNV Group and designed by the global architect studio Gómez Platero, the project will include 80 stylish state-of-the-art hotel rooms and 150 residences, in two SLS-style towers which will feature extravagant and theatrical design, contemporary art and luxury details, all in synthesis with the brand's DNA. The property will offer enchanting landscapes and beachfront views of the 20km of coastline, making it the ideal destination for those seeking adventure.

The expansive property in the heart of Punta del Este, will be SLS Hotel & Residences' second property in the region, on the heels of the opening of SLS Puerto Madero in Argentina this Spring.

SLS Punta del Este Hotel & Residences will be one of the most unique vacation spots in Latin America, housing three exclusive restaurants, lounge & bar, rooftop pool, spa, fitness center, meeting rooms and kids club, in addition to an expansive commercial area. Combining exquisite architecture, high quality standards synonymous with SLS, and premier services, the hotel will bring a fresh perspective and a new standard of luxury to the region's hospitality offering.

Lifestyle is one of the fastest-growing segments of the hospitality industry, and lifestyle brands are recovering faster from the impacts of the pandemic, helped by strong local and domestic demand, in particular, for restaurants and bars. Ennismore is leading the way in lifestyle, with its collective of 14 brands representing 106 operating properties across 26 countries and over 140 hotels in the pipeline, with over 150 restaurants and bars.

SLS Hotels
Punta del Este Maldonado Department, Uruguay
Punta del Este, Uruguay