SIRO One Za’abeel

Kerzner International Holdings Limited, independent developer and operator of hospitality and residential properties, today announced plans to open a first-of-its-kind, immersive lifestyle and fitness brand, SIRO, at One Za'abeel in Dubai in Q4 2023.

SIRO will be a key feature of One Za'abeel, a mixed-use development, spread over a 530,000 square-metre plot strategically positioned at the entrance to Dubai's international financial districts. The two-tower high-rise, mixed-use development will also incorporate One&Only One Za'abeel, One&Only Private Homes, and office spaces, in addition to retail podium The Gallery, and a panoramic sky concourse - the world's longest cantilevered building, The Link, which connects the two towers. Suspended 100 metres above ground, this 226-metre-long structure will be a lifestyle destination in the sky for high-end dining, hospitality, retail, and entertainment. Ithra Dubai is the principal developer, a fully owned subsidiary of Investment Corporation of Dubai (ICD).

A fitness and recovery destination, SIRO One Za'abeelwill offer holistic fitness and wellbeing programs, in a beautifully designed hotel environment with stunning views of Dubai's skyline. SIRO will be situated in one of two towers at One Za'abeel and a state-of-the-art fitness club will form the hotel's core across two floors, boasting a 1,000-square-metre gym with dedicated spaces for yoga, meditation, and group classes. A Recovery Lab will feature cutting-edge technologies; cryo, infrared, and oxygen therapies; physiotherapy, acupuncture, and stretching; and dedicated mindfulness coaches and nutrition experts. All the restaurants will serve organic and seasonal meals crafted by chefs working with local producers.

Each SIRO hotel and every guest experience is conceptualised and customised to the city in which it is built. As such, a holistic fitness and wellbeing program is designed for each guest, including an optional 3D body scan to provide personalised data to develop a tailored program for every individual. International sports teams (A.C. Milan) and Olympic athletes (Ramla Ali and Adam Peaty) serve as experts with SIRO in-house teams to shape the guest experience - a first for the hospitality industry. SIRO invites guest to "Live the Journey" and unlock peak mental and physical performance in a supportive, aspirational environment.

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