Ralph Singer In this new position, Singer will be responsible for overseeing the strategic growth and development efforts for Cambria Suites, Choice’s newest brand. Singer, a member of the Cambria Suites franchise development team since the brand’s inception, will report to Brad LeBlanc, vice president, franchise sales for Choice’s new construction brands. Singer, a graduate of the University of Memphis with a bachelors in Marketing, has spent the last 10 years in the hospitality industry, nearly three years of which has been spent working for Choice. He served as a Franchise Services Director for the Sleep Inn brand in Mississippi, Alabama and Georgia before joining the Cambria sales team in January 2005. Previously, Singer spent seven years directing franchise sales in the southeastern United States while working for U.S. Franchise Systems in Atlanta.