Eva Ziegler has been appointed Global Brand Leader for W Hotels Worldwide at Starwood Hotels & Resorts

In her new role, Vienna-born Ziegler will be responsible for leading the global development and growth strategy for the innovative and category-busting W Hotels Worldwide. With 10 years of proven success, largely in North America, W Hotels will triple its footprint by 2011, assuming its role on the global stage with properties scheduled to open in primary, vibrant international markets from Paris to Milan, Barcelona to London, Santiago to Vieques Island, Dubai to Doha, Hollywood to South Beach, and Shanghai to Bali. In addition to overseeing the global launch of W Hotels, Ziegler will continue in her role leading Le Méridien as the brand continues its re-launch globally. As Global Brand Leader for the two contemporary design-led brands, Ziegler will define the vision and brand strategy across all disciplines. Prior to this appointment, Ziegler held the role of Global Brand Leader of Le Méridien, where she was responsible for defining the vision and brand strategy across all disciplines for the renowned international brand.