Scott Brooks has been appointed at W Fort Lauderdale
Scott Brooks has been named general manager for W Fort Lauderdale, which is scheduled to open this spring. Brooks has more than 20 years of hotel industry experience. Previously, he was the general manager for the Sheraton Keauhou Bay Resort & Spa in Hawaii, as well as the Westin Santa Clara in California. Brooks also served as the West Coast director of operations for Grand Heritage Hotel Group, responsible for the region’s operations and acquisition opportunities as part of the rebirth of the luxury hotel group. His skills and expertise have been utilized in Westin hotels and resorts across the country. Brooks received his bachelor of business administration from Georgia State University. W Fort Lauderdale will mark the W brand’s debut in Florida, with a second W brand hotel, W South Beach, set to open later this spring. With 10 years of proven success, W Hotels will triple its footprint by 2011 in vibrant primary destinations around the world, from Barcelona to London, Santiago to St. Petersburg, and Shanghai to Bali.
