Scott FarrellPrior to joining Sequel, Scott held the position of Vice President Revenue Strategy for TravelCLICK, where he defined strategy to impact revenue growth for over 4000 hotels. He is the former Corporate Director of Distribution and Revenue for Fairmont Hotels and Resorts, where he led revenue & distribution strategy and was responsible for pricing and revenue management for 48 Fairmont Hotels. As the Sales and Distribution lead on new acquisitions, Scott oversaw 9 hotel integrations that included the implementation of Fairmont’s culture, business strategy and technology for properties in Canada, Bermuda, Hawaii, Mexico, U.S. and U.K. Scott possesses a BA in Hospitality Tourism Management from Ryerson University, as well as Revenue Management and Asset Management Certifications from Cornell University. He also holds the designations of Certified Revenue Management Executive from the Hospitality Sales and Marketing Association and is a Certified Sales Professional by the American Hotel and Lodging Association.
  • Scott Farrell is a graduate of Cornell Execed in Ithaca, New York - United States