Industry Update
Appointment15 May 2009

Betty Lim

Appointed Director of Sales & Marketing
At the Hard Rock Hotel Penang, Malaysia

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Betty LimBorn and raised in Penang, Betty has 17 years of hospitality experience with some international brands including Shangri-La and InterContinental. Prior to joining Hard Rock Hotel, she was Director of Sales at Parkroyal Penang. Betty’s new role is to oversee and champion all aspects of sales and marketing activities to open the first Hard Rock Hotel in Malaysia. John Primmer, General Manager of Hard Rock Hotel Penang notes, “Betty has a wealth of experience in promoting Penang as a destination. Her bubbly nature and extensive contacts makes her an ideal fit for this resort”. Scheduled to open in October 2009, Hard Rock Hotel Penang will be the first musically themed resort in Malaysia, which aims to infuse new excitement and energy into the popular holiday destination. Most of the 249 guestrooms are configured as deluxe rooms with sea views; while the lagoon deluxe rooms come with direct pool access off the guest balconies.

HPL Hotels & Resorts

Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company, operated and wholly owned by Singapore main-board listed, Hotel Properties Limited (HPL). Associated with some of the most prominent brands, HPL operates luxury resorts, business hotels, theme hotels and hotel apartments worldwide, offering distinct experiences ranging from lifestyle hotels to adventure and eco-tourism.
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