Industry Update
Appointment16 June 2009

Cheryl Ferguson, CMP

Appointed Director of Sales and Marketing
At the Hotel Contessa in San Antonio - TX, USA

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Cheryl Ferguson, CMPCheryl Ferguson most recently served as vice president, sales for Pinehurst Resort, the historic property located in Pinehurst, North Carolina, and one of the largest and most respected golf resorts in the country. In this role, she oversaw the planning and sales strategy for group-related rooms, food and beverage, golf and spa. Ms. Ferguson has previously served as the director of sales for the Grand Traverse Resort and Spa in Michigan, the largest resort in the Midwest, a position she held for 16 years. Earlier in her career, she served in senior sales positions for a variety of Michigan properties, including the landmark Grand Hotel on Mackinac Island. During her tenure in northern Michigan, Ms. Ferguson served in numerous leadership roles for the Michigan Chapter of Meeting Professionals International, including as president, and was the recipient of the Supplier of the Year and Chapter Leader of the Year awards. She is a graduate of Central Michigan University with degrees in Hospitality Services Administration and Marketing, and is a Certified Meeting Professional. Ms. Ferguson resides in San Antonio.


BENCHMARK®, a global hospitality company, is a trailblazer in the development, management, marketing and owner-advisory services of resorts, hotels, conference centers and exclusive private clubs. In addition to the company’s established, iconic Benchmark Resorts & Hotels portfolio, the newly-branded Gemstone Collection is a distinctive luxury portfolio of independent hotels & resorts in highly select and preferred destinations.
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