Kate Lynch Jerkens has been appointed VP Sales And Marketing at JRK Property Holdings (JRK)

With ten years in hospitality management, Jerkens will bring her depth of experience to JRK as it continues its strategic growth. Jerkens was most recently the director of sales and marketing for Kor Hotel Management, where she oversaw the sales and marketing efforts for the two west coast Viceroy properties in Santa Monica and Palm Springs. Prior to that position, Jerkens held multiple positions within Kor, including the director of sales for Kor’s Urban Retreats in Beverly Hills and participated in the transition team during the acquisition of Campton Place in San Francisco in 2005. Jerkens will use her experience in the boutique industry to develop sales and marketing plans for the JRK collection of hotels, which currently includes the Hotel Oceana Santa Monica, Hotel Oceana Santa Barbara, Roger Williams in New York and the nation’s largest Holiday Inn Express located in Nashville, Tenn. Additionally, Jerkens will join the JRK Executive Team, where she will contribute to the continued development and expansion of JRK Hotel Group.