Ulrika Kjellström Attar has been appointed Manager Brand Experience at Scandic

For a couple of years now, Scandic has been consciously working to reposition the brand and improve the sensory experience at the hotels. As part of this work, a new post has been created, with Ulrika Kjellström Attar recently taking up the role of Manager Brand Experience. Ulrika has a solid background in market communication and design, for instance as European PR manager for Bang & Olufsen and project manager at Design House Stockholm. At Scandic, she will be working on projects concerning the experience at hotels, including the team members’ new uniforms, in-room entertainment and new concepts. An important part of her job will be to create inspiring stories concerning the new hotels and to work actively with the storytelling aspects of design and the hotel experience.