Industry Update
Appointment15 March 2010

Amanda Ross

Appointed first ever Global Fashion Director
At Starwood Hotels & Resorts in Kuala Lumpur - NY, Malaysia

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Amanda RossFrom Paris Fashion Week, W Hotels Worldwide, the hotel category buster and industry innovator, tonight celebrates an industry first, the appointment of international stylist and fashion authority Amanda Ross as the brand’s first ever Global Fashion Director. For more than 10 years, W has continually broken new ground through innovative and first-of-its-kind fashion initiatives and programs. As W Hotels continues to grow globally, on track to increase its footprint to more than 50 hotels by 2011, Ross will serve as a strategic fashion advisor to the brand, providing global insight and guidance for an integrated, cutting-edge approach to fashion. A respected industry veteran, Ross will provide an authentic point of view for W, fostering industry relationships and identifying partnerships and collaborations that will make W Hotels a credible player within the fashion industry. She will also work closely with W Hotels The Store, W’s twist on the traditional hotel gift shop, including Global Glam, a newly launched fashion and accessories collection created exclusively for W by established and emerging designers inspired by the design of W’s latest hotels (photo by Getty Images).
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