Melanie CashMelanie Cash joins The Lowry Hotel as Director of Sales and Marketing, managing a team of eight people across sales, PR, conference, revenue, groups and VIPs. Ms Cash has extensive industry knowledge, gained over her 25 years of experience in the hospitality business.

Previous roles include Director of Sales at The Marriott Forest of Arden Hotel and Country Club; Training Manager for Marriott Hotels and UK and Ireland Sales Training Manager for The Hilton Group. In 2004 Ms Cash founded her own company providing consultancy and training for the hospitality industry. Key clients included The Grove, Hertfordshire; Millennium Copthorne; Alton Towers; Visit Cheshire and Chester and The Brewery in London. Most recently Melanie was working with The Belfry, where she maximised revenue and introduced new key accounts.