Industry Update
Appointment29 June 2010

Julie Wagner

Named Director of Marketing
At Beverly Hills Conference & Visitors Bureau in Beverly Hills - CA, USA

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Julie WagnerBeverly Hills Conference & Visitors Bureau (BHCVB) today announced the appointment of Julie Wagner to the newly created position of marketing director. In this role, Wagner will lead the strategy, development and implementation of marketing efforts for BHCVB. “Julie joins our organization at a pivotal time for BHCVB,” said Kathy Smits, executive director. “Her expertise will benefit us well as we revamp our strategies and implement new metrics to further deliver results-based marketing. We are thrilled to welcome such a seasoned marketing executive to our team.” Wagner brings more than 20 years of luxury and hospitality marketing to her position. Most recently Wagner worked at the software technology company, OurHistree, as senior director of hospitality marketing. Prior to that, she spent 17 years at Hilton Worldwide in a variety of marketing capacities, including director of international marketing and most recently as senior director of brand marketing for Hilton’s luxury and lifestyle brands. In this role, Wagner oversaw the development and execution of marketing strategies for Hilton’s three luxury brands and was charged with growing awareness and premium positioning. Wagner earned a Bachelor of Science degree from the University of California, Los Angeles.