Connie Hagston has been appointed Director of Sales and Marketing at the Silverado Resort in Napa Valley

Her responsibilities at the 1,200-acre, 439-room, historic golf resort and conference center include developing a seasonal resort strategy and driving group and leisure room-nights. She comes to Silverado from The Lodge at Sonoma Renaissance Resort & Spa in Sonoma, Calif., where she was responsible for $20 million in overall sales. In that role, Hagston oversaw the sales and catering department, maintained two Web sites, developed a leisure strategy and served as community liaison with local organizations and Sonoma Valley wineries. Among her accomplishments, she devised a strategy that boosted wedding events by 252 percent and banquet revenue by 132 percent. From 2000 to 2004, Hagston was director of sales and marketing for the 502-unit Renaissance Atlanta Downtown Hotel, where she was responsible for 60,000 group room nights and was department liaison with the Atlanta Convention and Visitors Bureau. She served the 521- room Renaissance Atlanta Waverly Hotel in Atlanta from 1994 to 2000, first as senior sales manager, then director of group sales. Hagston began her career in 1981 as sales coordinator at The Broadmoor Hotel, Colorado Springs, Colo., and went on to hold sales positions of increasing responsibility at The Mansion on Turtle Creek, Dallas, from 1985 to 1987; The Grand Kempinski, Dallas, from 1987 to 1992; and Stouffer Nashville in Tennessee from 1992 to 1994.