Andrew AlexanderAndrew Alexander has been formally named president of the Red Roof Inn® chain of hotels. Leading the company since April 2009, Alexander has increased the portfolio and size of the Red Roof brand significantly, enhancing its overall profitability by maintaining a premium of 14 percent revenue per available room (RevPAR) over the competitive set in the economy lodging segment. Under Alexander’s leadership in 2010, Red Roof earned the highest customer satisfaction score in the economy segment, based on more than 50,000 TripAdvisor online reviews, according to the Market Metrix Global Satisfaction Index. Having recently implemented a new organizational structure for the company, Alexander confirms that Red Roof will continue to provide the best in basics for consumers across the country. For the past 38 years, Red Roof has been known for its warm and welcoming spirit, while offering higher-end amenities at an affordable price. Most recently, under Alexander’s direction, Red Roof launched the highly-anticipated Nicest Price advanced purchase option. The Nicest Price rewards guests who reserve and pay for their room 10 to 20 days in advance. By booking and paying 20 days in advance, guests will save up to 20 percent per night with limited availability at participating Red Roof properties across the U.S. Guests who book 10 days in advance will save up to 15 percent.