Industry Update
Appointment 2 February 2011

Brian Klein

Named Head of Marketing Hotels & Casinos
At Hard Rock International, Inc. in Orlando, Florida, USA

Brian KleinKlein brings more than 10 years of experience in all phases of marketing and brand management, promotions, special events, advertising, public relations and operations in the hospitality, electronics and packaged goods industries. Most recently, he served as the Regional Director of Marketing for Hyatt Hotels Corporation where he was responsible for all Hyatt Resort field marketing, including development of regional and local marketing strategies as well as the management of tactics and programs designed to drive brand revenue. Prior to joining Hyatt, Klein worked at several global advertising agencies where he played a key role in developing advertising strategies and communication on behalf of his clients. Klein is the latest executive hire to Hard Rock International’s Hotels & Casinos segment, which includes 15 hotels/casinos worldwide, featuring domestic properties in four states and six international properties. Additionally, in January 2011 Hard Rock Hotels & Casinos expanded its international offerings with the brand’s first all-inclusive resort, Hard Rock Hotel & Casino Punta Cana.

Hard Rock International, Inc.

With 120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.
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Recent Appointments at Hard Rock


6 June 2019 —
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Rachel Mecca - Director of Global Travel Industry Sales

30 April 2019 — Hard Rock International is adding to its stellar executive team, announcing the appointment of Rachel Mecca as director of global travel industry sales in the global sales and marketing department. In her new role, Mecca will be responsible for the development and execution of strategic sales and marketing initiatives for Hard Rock Hotels & Casinos.
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Joelle Shearin - General Manager and President

5 February 2019 — Shearin will oversee all operations for the fully integrated gaming resort. Her most recent role was vice president and general manager at the Argosy Casino Alton in Alton, Ill., as the first female general manager for Penn National Gaming.
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