John DilaDila's role includes developing and launching a new global customer care unit dedicated to supporting the hospitality industry and TripAdvisor's member community. Dila has a wealth of experience in ecommerce and customer service. He joins TripAdvisor from InnoCentive Inc., an open innovation crowd-sourcing startup, where he led the community and product business unit. Prior to that, Dila spent six years at eBay, developing and running the customer experience teams and customer support strategy. Dila will be based in TripAdvisor's head office in Newton, Mass. and will be charged with evaluating TripAdvisor's current support systems and will announce specific updates in due course.