Rick SchaefferSchaeffer joined the Franchise Development team in 2005, taking over the challenging Northeast U.S. territory. In six years, Schaeffer led the development of more than 75 hotels in the formerly unsuccessful territory using a variety of techniques to attract new franchisees, including the development of downtown locations. Active in the Asian American Hotel Owner’s Association (AAHOA) and the National Association of Black Hotel Owners, Operators & Developers (NABHOOD), Schaeffer built relationships within the Asian-American franchise community and educated hoteliers on the benefits of the Motel 6 Brand. In recognition of his accomplishments, Schaeffer was nominated for the Accor International Executive Leadership Program. In his expanded role, Schaeffer will spearhead a program to develop the Motel 6 brand in strategic markets such as New York, Chicago, Boston, Miami and San Francisco.