Appointed Senior Director, Marketing and e-Commerce Strategy
At Marcus Hotels & Resorts in Milwaukee - WI, USA
Christine Beuchert will oversee branding and marketing strategies for the company’s hotel and restaurant brands in her new role. She previously served as corporate director of marketing, where she successfully led the company’s implementation of aggressive promotions and online distribution to increase hotel revenues during the economic downturn. Beuchert has held several other marketing and e-commerce positions since joining the company in 2004, overseeing design and development of nearly 40 websites and launching the Marcus Rewards loyalty program. Prior to joining Marcus Hotels & Resorts, Beuchert managed southern U.S. marketing for Funjet Vacations in Milwaukee and was involved in online distribution and web marketing for Trisept Solutions in Milwaukee. Beuchert is a founding member of both the Milwaukee New Media Business Council and the Milwaukee Interactive Marketing Association as well as a current member of TEMPO Milwaukee, the Hospitality Sales and Marketing Association International (HSMAI) and InterContinental Hotels Franchise Owners group.