Arabella El Barkouki named Director of Sales and Marketing at Le Richemond in Geneva
Dorchester Collection is delighted to announce the appointment of Arabella El Barkouki as director of sales and marketing of Le Richemond . With over ten years of experience in the hospitality and hotel industry and as a fluent French speaker, El Barkouki was previously Dorchester Collection's regional sales director for the U.K. Set on the banks of Lake Geneva, Le Richemond joined Dorchester Collection on August 1, 2011. The prestigious 109-room hotel is the company's first third-party management agreement. As regional sales director, El Barkouki was responsible for three regional sales managers in Dorchester Collection and was involved in the implementation of Dorchester Collection's first regional UK office, including reporting systems, sales plans and budgets. She was also part of the team charged with maximizing revenue across all of the collection's nine hotels alongside the hotels' sales teams. El Barkouki's previous experience includes The Hempel hotel, London as senior sales manager and Four Seasons Canary Wharf as director of sales.
