Bill Balletto has been appointed Director, Membership Development–Ascend Collection, Northeast and Midwestern U.S. at Choice Hotels International, Inc.
A 40-year hospitality veteran, Balletto brings to Ascend Collection a depth of experience, having worked in a variety of roles including hotel and restaurant operations, multi-unit hotel management, real estate acquisitions and franchise development. Over the past 22 years, he has consistently been among the top franchise sales associates for Choice, having sold franchises for all of the company's brands. Balletto is a recipient of the Victor G. Trapani Award for Sales Excellence, the company's highest honor in sales achievement.
