Jose Salvador IcazaIcaza is responsible for the development and growth of Ascend Collection throughout the Caribbean. Previously at Choice Hotels, he held director of franchise sales and development positions for the Cambria Suites and Sleep Inn brands. Before joining Choice Hotels, Icaza was vice president of operations for the Columbia, Maryland-based management company Star Hotels. Earlier at Hilton Hotels, he served as a director of franchise development as well as general manager for hotels across that company's brands.