Simon YipSimon Yip joined the company as director of sales and marketing with The Peninsula Bangkok in 2001, before relocating to Hong Kong in 2005 to join The Peninsula Hotels’ flagship hotel as director of marketing. In 2011 he was promoted to regional director of marketing for China to oversee the marketing initiatives of The Peninsula Shanghai and The Peninsula Beijing. In addition, Robert Cheng, currently director of marketing at The Peninsula Shanghai, will be transferring to Hong Kong to take up the position of vice president, marketing, in charge of branding, public relations and e-commerce for The Peninsula Hotels.