Industry Update
Appointment 2 May 2012

Eduardo Fernandez

Named General Manager
At B Ocean Fort Lauderdale - FL, USA

Eduardo FernandezFernandez brings nearly three decades of hotel and resort management experience to his new role. Prior to joining B Ocean Fort Lauderdale, Fernandez held various positions with Starwood Hotels & Resorts Worldwide in which he managed new builds within the St. Regis, Luxury Collection, Westin, Sheraton and W portfolios. As the past senior director of operations for Starwood, Fernandez served as the primary contact between ownership groups, brand teams and development groups. As general manager of the Atlanta Perimeter Hotel & Suites (previously the W Atlanta Perimeter,) Fernandez managed all financial and operational responsibilities and facilitated developmental opportunities with the real estate group for Starwood. Prior to that position, he served as the pre-opening general manager for the W Retreat & Spa on Vieques Island in Puerto Rico. Fernandez has received several accolades throughout his career including the Delaware Hotel & Lodging Association’s Hotelier of the Year (2001) and the ITT Sheraton President’s Award (1991). Fernandez holds a Hotel Management Degree from the Institut de Tourisme et d’Hotellerie du Quebec and a Bachelor of Professional Studies in Management from Barry University in Miami. He is fluent in English, French and Spanish.

B Hotels & Resorts

Headquartered in South Florida, B Hotels & Resorts® is a fresh and innovative alternative for today's business and leisure travelers. Introducing Self-Expression Hospitality™, B Hotels & Resorts® is taking the lifestyle hotel experience to the next level with distinct B Signature Elements that attract a broad spectrum of experience-driven guests.
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Recent Appointments at B Hotels & Resorts

Mary Hutchcraft - Director of Sales & Marketing

19 December 2013 — Hutchcraft brings to the B Resort a depth of experience, having served 18 years in hospitality sales. Most recently, she was task force Director of Sales and Marketing for Hospitality Ventures Management Group at the International Palms Resort and Conference Center, Orlando.
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Jerry Parquette - Food and Beverage Director

7 November 2013 — Parquette brings to the B Resort over 20 years of experience in the hospitality industry. In his most recent position as the Director of Food and Beverage at the 1,100-room DoubleTree by Hilton Orlando at Seaworld Resort, Parquette was responsible for upgrading and repositioning all food and beverage concepts, as well revamping the banquets department.
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Ron Gebhardt - Director of Sales

15 March 2012 — Prior to joining the B Ocean Fort Lauderdale team, Gebhardt was co-owner of Luxury Travel Solutions, a hospitality company concentrating on group travel and meeting planner development for luxury tradeshows.
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