Eduardo FernandezFernandez brings nearly three decades of hotel and resort management experience to his new role. Prior to joining B Ocean Fort Lauderdale, Fernandez held various positions with Starwood Hotels & Resorts Worldwide in which he managed new builds within the St. Regis, Luxury Collection, Westin, Sheraton and W portfolios. As the past senior director of operations for Starwood, Fernandez served as the primary contact between ownership groups, brand teams and development groups. As general manager of the Atlanta Perimeter Hotel & Suites (previously the W Atlanta Perimeter,) Fernandez managed all financial and operational responsibilities and facilitated developmental opportunities with the real estate group for Starwood. Prior to that position, he served as the pre-opening general manager for the W Retreat & Spa on Vieques Island in Puerto Rico. Fernandez has received several accolades throughout his career including the Delaware Hotel & Lodging Association’s Hotelier of the Year (2001) and the ITT Sheraton President’s Award (1991). Fernandez holds a Hotel Management Degree from the Institut de Tourisme et d’Hotellerie du Quebec and a Bachelor of Professional Studies in Management from Barry University in Miami. He is fluent in English, French and Spanish.