Appointed Director of Corporate Communications
At Jumeirah Group in Dubai, United Arab Emirates
Genevieve Picard joined Jumeirah in 2007 as Corporate Communications Manager for Jumeirah Group before becoming the Director of Corporate Communications in 2010. Prior to joining Jumeirah, she worked for the Department of Foreign Affairs in Canada and for the University of Ottawa. A Canadian national, Genevieve holds a BA degree in Communications from the University of Ottawa and is fluent in English, French and Spanish. With over 20 years of experience in communications and public relations, Genevieve will now be responsible for the company’s international External Communications.
In this role she will manage Jumeirah Group’s network of Public Relations agencies in the USA, Brazil, UK, Germany and China, as well as agencies appointed for tactical projects in other markets. She will work closely with corporate sales, marketing and brand teams to ensure close alignment with commercial objectives, as well as preparing international PR strategies. Her previous role in leading PR for the Dubai properties will now be led by Katerina Dixon.