Named Revenue Management Professional of the Year
At Hospitality Sales & Marketing Association International (HSMAI) in McLean - VA, USA
Melissa Graves, director of revenue at Platinum Hotel and Spa in Las Vegas, has been named as Revenue Management Professional of the Year, and Agnelo A. Fernandes, vice president of sales & marketing for Terranea Resort in Los Angeles, has been named Resort Marketer of the Year. The respective candidates were chosen for the distinguished awards because of their high degree of excellence and commitment to the hospitality industry.
The HSMAI Americas Revenue Management Professional of the Year Award, co-presented by HSMAI and Rainmaker, was presented to Graves on June 25 during the HSMAI Revenue Optimization Conference (ROC) in Baltimore. Graves implemented innovative online marketing strategies and created a report format that has since been adopted across all Marcus Hotels. Her hard work and new strategies led to a 15.3 percent increase in revenue for the 2011 fiscal year. Graves also attends regular in-market training and is active in the Las Vegas revenue management community as a whole in order to foster new relationships and support new ideas.