Betsy O’Rourke has been appointed Vice President, Sales and Marketing at Xanterra Travel Collection
Prior to joining Xanterra, O’Rourke was senior vice president of marketing for cruise line Royal Caribbean International. She was also senior vice president, marketing and communications for Wyndham Worldwide Corporation and senior vice president of marketing for the Travel Industry Association of America (TIA), now known as the U.S. Travel Association. At TIA O’Rourke created the “SeeAmerica” marketing program for the United States travel and tourism industry. She also was responsible for managing International Pow Wow, the U.S. travel industry's largest business-to-business international trade show. Before joining TIA, O'Rourke was senior vice president, marketing services for Choice Hotels International and director of marketing and communications for the American Hotel & Lodging Association. O'Rourke is the recipient of numerous marketing awards in addition to being named one of the "Top 25 Marketing Minds in the Travel Industry" by the Hospitality Sales and Marketing Association International three times. She also received the Inspiration Award from the Association of Travel Marketing Executives for her travel industry recovery campaign after the Sept. 11 attacks.
