Betsy O’Rourke
Appointed Vice President, Sales and Marketing
At Xanterra Parks & Resorts in Greenwood Village - CO, USA
Prior to joining Xanterra, O’Rourke was senior vice president of marketing for cruise line Royal Caribbean International. She was also senior vice president, marketing and communications for Wyndham Worldwide Corporation and senior vice president of marketing for the Travel Industry Association of America (TIA), now known as the U.S. Travel Association. At TIA O’Rourke created the “SeeAmerica” marketing program for the United States travel and tourism industry. She also was responsible for managing International Pow Wow, the U.S. travel industry's largest business-to-business international trade show. Before joining TIA, O'Rourke was senior vice president, marketing services for Choice Hotels International and director of marketing and communications for the American Hotel & Lodging Association. O'Rourke is the recipient of numerous marketing awards in addition to being named one of the "Top 25 Marketing Minds in the Travel Industry" by the Hospitality Sales and Marketing Association International three times. She also received the Inspiration Award from the Association of Travel Marketing Executives for her travel industry recovery campaign after the Sept. 11 attacks.
Recent Appointments at Xanterra Parks & Resorts ![]()
Michael Keller - General Manager
15 May 2017 — Michael Keller has been hired as General Manager of Yellowstone National Park Lodges, operated by Xanterra Parks & Resorts.
Keller is no stranger to Yellowstone, having earned a 28-year career there and at Crater Lake National Park with Xanterra prior to taking on the general manager responsibilities for the Grand Canyon and Tusayan operations under the auspices of Delaware North.
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Dominie Lenz - General Manager
28 May 2015 — Xanterra Parks & Resorts, Inc. has announced the appointment of Dominie Lenz as General Manager of Furnace Creek Resort, located in Death Valley National Park. In this role, Lenz will oversee all operations of both the AAA four-diamond, 66-room Inn at Furnace Creek and the 224-room, family-friendly Ranch at Furnace Creek.
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