Promoted Chief Operating Officer (COO)
At The Hotel Group (THG) in Edmonds - WA, USA
In recognition of exceptional service to The Hotel Group (THG), President and CEO Douglas Dreher is pleased to announce the appointment of Lara Latture from executive vice president to chief operating officer. Latture has been spearheading hotel operations, marketing and HR functions, as well as leading the management of new hotel acquisitions via brand coordination, market analysis, and financial growth and stability for THG’s expanding portfolio. Latture began her career with THG as Director of Sales at the Holiday Inn on the Beach in Galveston, Texas. In 2006, she became a company principal. Latture is an active member of the Hilton Doubletree Owners Council and serves on the IAHI (Owners' Association of IHG) Crowne Plaza committee.
In 2012, Latture was named one of Nashville, Tennessee's "Most Influential Women" by the Nashville Business Journal. She is a Certified Hotel Administrator (CHA) from the Educational Institute of the American Hotel & Lodging Assn., and attended the University of Tennessee at Chattanooga, where she studied Business Administration.