Joe NovakJoe Novak has been promoted to vice president of sales and marketing for True North Hotel Group. Novak, who joined the company in 2009 after serving for several years as vice president of sales for the Overland Park Convention and Visitors Bureau, is responsible for providing strategic sales direction to True North's portfolio of hotels and serving as the key sales liaison with owners and brand partners. Novak’s hospitality industry background includes 13 years with Marriott International, during which time he received several sales honors including Sales Leader of the Year, Sales Team of the Year and Best Event Management Team of the Year.