Appointed Vice President, Food & Beverage, Asia, Middle East and Africa
At InterContinental Hotels Group in Bangkok, Thailand
Newly-appointed Phil Broad, also based in Bangkok, becomes Vice President, Food & Beverage, AMEA, a region where F&B makes up approximately 40 per cent of IHG’s revenue. With both food and beverage being crucial to the guest experience in delivering and differentiating each brand, Broad’s goal will be to drive performance and profitability across its portfolio, as well as to develop the organisation’s existing F&B operators and leaders. He will also oversee concept design and development, an area in which he specialises.
Aside from owning and operating his own business in the UK, including the franchise for Outback Steakhouse, Broad’s career has spanned world renowned brands like Starbucks, TGI Fridays, Tesco’s and Pizza Hut. Most recently, Phil was Managing Director of Jumeirah Restaurants, the restaurant division of the Jumeirah Group, where he was tasked with setting up branded concept restaurants for the Group globally, including franchise expansion.