Nigel AllportDigital Alchemy, the pioneer of customer relationship management (CRM) and e-marketing solutions for the global hospitality market, is building on its international popularity with the launch of its first sales office outside North America. The company's new regional headquarters in London enhances hotel client service for properties across Europe, the Middle East and Africa, and will help Digital Alchemy expand even further beyond the 53 countries in which it already counts clients. Heading up its new international sales office in London is Nigel Allport, a highly respected sales executive with more than 20 years experience in the hospitality technology sector. Allport joins Digital Alchemy from Agilysys Inc., where he held a senior executive and sales leadership position serving as director of business development for Europe, the Middle East and Africa (EMEA).