Named Director of Sales and Marketing
At Westin La Paloma Resort & Spa in Tucson - AZ, USA
Prior to joining the Westin La Paloma team, Mr. Gelfand strategically drove revenue growth as Director of Sales and Marketing at Turnberry Isle Miami and The Westin Copley Place, where he was influential in the property’s transition to becoming a part of Starwood Hotels of Boston’s Metro Market Sales Force. During his 11 years of service with Starwood Resorts and Hotels, he served as Director of Sales at The Westin Diplomat Resort and Spa and The Walt Disney World Swan and Dolphin Resort in Florida. Mr. Gelfand also held the position of VP of Sales, Marketing and Revenue Management at PGA National Resort and Spa. Previous positions within the hospitality industry have included leadership roles in catering and conference services. A graduate of the Georgia State University Hotel/Restaurant and Travel Management program, Mr. Gelfand has also been honored as a Starwood Most Valuable Sales Partner.