Kevin EdmundsAll Inclusive Collection (AIC), the company that’s shifting the sands of the all-inclusive vacation experience, proudly announces the promotion of Kevin Edmunds to Vice President, Meetings & Incentive Sales. In this role, Edmunds will lead AIC’s national sales team, creating and implementing innovative strategies that generate business across the corporate spectrum, while continuing to elevate the AIC brand and its Hard Rock Hotels in Mexico and the Dominican Republic, the first and only all-inclusive Hard Rock Hotels in the world. Edmunds previously served as West Coast Regional Sales Director for the luxury brand. Prior to assuming his current role, Edmunds was responsible for selling AIC’s Hard Rock Hotel properties in the incentive, meetings, convention and group markets as West Coast Regional Sales Director. He also spearheaded lead generation and various other group marketing initiatives for his region and beyond. Additional brands lead by Edmunds include Palace Resorts, where he served in a similar capacity, and Edmunds Direct, a media and hotel marketing representation firm where he served as Regional Director.