Industry Update
Appointment22 January 2013

Kevin Edmunds

Appointed Vice President, Meetings & Incentive Sales
At All Inclusive Collection (AIC) in Miami - FL, USA

Kevin EdmundsAll Inclusive Collection (AIC), the company that’s shifting the sands of the all-inclusive vacation experience, proudly announces the promotion of Kevin Edmunds to Vice President, Meetings & Incentive Sales. In this role, Edmunds will lead AIC’s national sales team, creating and implementing innovative strategies that generate business across the corporate spectrum, while continuing to elevate the AIC brand and its Hard Rock Hotels in Mexico and the Dominican Republic, the first and only all-inclusive Hard Rock Hotels in the world. Edmunds previously served as West Coast Regional Sales Director for the luxury brand. Prior to assuming his current role, Edmunds was responsible for selling AIC’s Hard Rock Hotel properties in the incentive, meetings, convention and group markets as West Coast Regional Sales Director. He also spearheaded lead generation and various other group marketing initiatives for his region and beyond. Additional brands lead by Edmunds include Palace Resorts, where he served in a similar capacity, and Edmunds Direct, a media and hotel marketing representation firm where he served as Regional Director.

Hard Rock International, Inc.

With 120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.
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Recent Appointments at Hard Rock

Clinton Lovell - General Manager

29 August 2019 — With more than 20 years of hospitality industry experience, Clinton will oversee the hotel administration and will be responsible for the overall operations of the 365-room property in Desaru Coast, Johor - one of the fastest-growing tourist destinations in Malaysia.
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Mathew Turvey - Regional Director of Global Sales – Europe for Hard Rock Hotels & Casinos

13 August 2019 — Hard Rock International has announced the appointment of Mathew Turvey as regional director of global sales, Europe for Hard Rock Hotels & Casinos. Turvey will be responsible for building brand awareness and developing relationships with key MICE (Meetings, Incentives, Conferences and Exhibitions) agencies and organizations in Europe, while working under Greg Naylor, director of worldwide sales.
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Antonio Alvarez - General Manager

6 August 2019 — Hard Rock International is excited to announce the appointment of Antonio Alvarez as general manager of Hard Rock Hotel Madrid, the next European opening in a series of Hard Rock Hotels set to open in the EMEA region as part of the brand's impressive expansion.
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