Appointed Vice President, Strategic Marketplace Development
At Active Network in San Diego - CA, USA
In this role, Binford will further ACTIVE Network’s commitment to deliver solutions and programs that help drive growth for suppliers and intermediaries and foster strategic partnerships with industry innovators to enable smart events for customers globally. With over 20 years of executive sales, marketing, business development and leadership experience across multiple sectors of the meetings and events industry, Binford most recently served as President of the Event Management Services division at Experient, North America’s largest full-service event management services provider. Binford joined Experient in 1999 to design and build the Experient Sales Network (ESN), which under his leadership created over 350 new clients and generated more than $90 million in new sales for the company. As President, he served an instrumental role in positioning Experient for a sale of the company to Maritz Travel Company in April 2012.