C. Scott Rohm has been appointed President at SH Group in New York

Starwood Capital Group announces C. Scott Rohm as President of SH Group, Starwood Capital’s hotel brand management company that oversees the development and launch of the group’s two new luxury and lifestyle hotel and residence brands, Baccarat Hotels and 1 Hotels & Resorts. In this role, Rohm will oversee the operations of the SH Group managed hotels, including development, operations, sales, finance & accounting, and human resources. The appointment of Rohm is an important step in preparation for the launch of the two hotel brands, including the initial five hotel openings scheduled over the next twenty-four months: Baccarat Hotel & Residences New York, NY, Baccarat Hotel Rabat, Morocco, 1 Hotel & Residences South Beach, FL, 1 Hotel Central Park, NY and 1 Hotel Brooklyn Bridge Park, NY. SH Group will be an important element of the growing hotel operations team at Starwood Capital, which includes the revenue management and distribution groups and global asset management team, led by Steven Hankin, Managing Director, Portfolio Operations, and the firm’s in-house proprietary Design and Construction teams.