Don HayToday Digital Alchemy, the pioneer of customer relationship management and e-marketing solutions for the global hospitality market, announced that Don Hay, Chief Executive Officer, has been named to the 2013 Hospitality Sales and Marketing Association International (HSMAI) Americas Region Board of Directors. Hay has been an active member of HSMAI since becoming involved with the hospitality industry in 1992. Hay’s unique background that combines over 20 years of hospitality industry experience with 35 years of technical expertise will contribute an innovative vision and strategic direction to the HSMAI board. As Founder and CEO of Digital Alchemy, Hay has used that same vision to develop the comprehensive suite of integrated e-mail CRM offerings and mobile apps which have helped the company establish a reputation as the leader in hospitality CRM solutions.