Promoted Vice President, Brand Operations for all Choice Economy, Midscale and Extended Stay Brands
At Choice Hotels International, Inc. in Rockville - MD, USA
Previously, Sigona served as senior director, brand programs which include Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn.
In his new role, Sigona will be responsible for leading the creation and implementation of brand programs, standards and compliance functions for Choice's economy, midscale and extended stay brands along with overseeing the interior design and architecture function for these brands, to ensure they are aligned with corporate and brand strategies.
Sigona has served in a number of roles over his nearly 20 years with Choice Hotels in the areas of Quality Assurance, Franchise Services, Brand Management and Brand Programs.