Industry Update
Appointment26 February 2013

Akira Moreno

Named Chief Executive Officer (CEO)
At Ahn Luh in Beijing, China

Akira MorenoAhn Luh, a Chinese hotel management group with plans to open luxury properties in key cities in China, including Chengdu, Shenzhen, Beijing and Tibet, over the next few years, has appointed its first CEO. Akira Moreno, currently the Vice President of Development and Pre-opening Services for GHM, takes on the new responsibility while maintaining his duties at GHM. GHM partnered with Chinese real estate and tourism behemoth Beijing Tourism Group, and Great Ocean Group, to form Ahn Luh in Oct 2011. In his new role, Moreno will oversee the operations and development of Ahn Luh, a brand that promises to seamlessly blend Old World Chinese hospitality and traditions with the contemporary elegance that today’s travellers seek in accommodation. Moreno will draw on a career that began in his native Canada in 1984 and what he has experienced in Asia since moving to the region in 2006.

Ecole hôtelière de Lausanne (EHL)

Akira Moreno (Class of 0) is a graduate of Ecole hôtelière de Lausanne (EHL) in Lausanne - Switzerland
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General Hotel Management Ltd.

Established in 1992, GHM (General Hotel Management Ltd.) is known for conceptualising, developing and operating an exclusive group of hotels and resorts. With an expansive portfolio and more projects in the pipeline, GHM prides itself in providing guests with a distinctive lifestyle experience that is unrivalled.
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Recent Appointments at GHM

Thomas Guss - General Manager

27 January 2021 — The Chedi Muscat announced the appointment of its esteemed General Manager, Thomas Guss, from January 2021. With an inspiring vision of quintessential modern hospitality, Thomas comes from a family of hoteliers and brings a wealth of authentic luxury experience from his work in the industry across Europe and the Middle East.
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Jackson Sim - Group Director of Marketing

24 November 2020 — As social media re-routes the channels on how we consume stories, GHM has appointed Jackson Sim as the group's director of marketing with oversight on digital and branding initiatives. Jackson worked in a similar capacity for Marriott International and for Singapore's Next Story Group.
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Ilkin Ilyaszade - VP of Operations and Pre-Opening Services

24 November 2020 — The 28-year-old hotel group has moved Ilkin Ilyaszade into place as vice president of operations and pre-opening services, overseeing the development of such up and coming properties as The Chedi Aquarius Koh Chang, Thailand and The Chedi Khorfakkan, United Arab Emirates.
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