Roger HuldiSan Francisco is pleased to announce the appointment of Roger Huldi as the hotel’s new General Manager. A seasoned hospitality operations leader, Huldi brings with him more than 20 years of leadership experience with Starwood Hotels and Resorts Worldwide – and with a great passion for the W brand in particular. Huldi makes a most welcome return to W San Francisco, where he served as Director of Operations for three years before becoming the General Manager of W Silicon Valley in 2007. Prior to that, Huldi excelled in several key roles at Starwood properties in California, Hawaii and Switzerland, including Director of Food & Beverage at the Westin Maui Resort & Spa in Lahaina, in 2004 and at the Sheraton San Diego Hotel and Marina, where he joined in 2001 after serving as Director of Outlets at the Westin Maui Kaanapali and as Food and Beverage Manager at the Hilton Waikoloa Village. He began his career with Starwood in 1991, working in the Food & Beverage department at the Sheraton Mirage Resort in Port Douglas, Australia. Huldi’s dedication to the Starwood brand extends to the Sheraton Denver, where he most recently served as Task Force General Manager before returning to San Francisco to assume his new role.