Daniel KeyserDan Keyser joins Sandestin as executive director of resort sales with more than 30 years of hospitality experience at some of the country's top hotel companies and resort destination properties. Included in that timeframe is more than 25 years with Marriott International and eight years with KLS Resorts, opening and championing the Sales and Marketing efforts at prestigious properties such as JW Marriott Desert Springs, La Quinta Resort & Spa, Renaissance Esmeralda and Rancho Las Palmas Resort. He most recently was the regional director of sales and marketing for the BF Saul Company's Hospitality division out of Bethesda, MD. Here he led the Crystal City hotels this past year to an improvement of $1 million year over year in group revenue. Outside of the 13 years spent in the Southern California resort market, Keyser also spent 12 years in the resort, downtown and boutique markets of Atlanta, GA. In Atlanta, Keyser was director of sales and marketing at Milan Crowne Plaza Buckhead, opened the Wyndham Atlanta Hotel as director of sales and marketing, as well as infusing new talent and direction at the Emerald Point Resort in north Georgia. He also served in sales management positions at Renaissance and Marriott properties in Atlanta, California, Washington DC and Texas. He began his hospitality career at the Marriott Crystal City in Virginia. Keyser has been a member of MPI, the American Society of Association Executives, California Society of Association Executives, Association of Meeting Professionals (AMPS) in Washington, DC and other industry groups. Penny Jackson , who previously served as director of group sales for Sandestin Golf and Beach Resort, remains in the Sandestin family and is now a licensed agent at Sandestin Real Estate.