Promoted Vice President of Consumer Insights and Market Research
At Hyatt Hotels Corporation in Chicago - IL, USA
Heather Briggs has been promoted to the newly created position of Vice President of Consumer Insights and Market Research, where she manages a global team to leverage guest feedback and increase guest satisfaction scores to ultimately drive brand preference. In addition, Briggs is responsible for developing and introducing tools and resources that measure brand awareness across global markets.
Briggs joined Hyatt in 2011 as a Director of Consumer Insights and Market Research and previously held a similar role at United Airlines. She has also worked for a management consulting firm, focusing on consumer insights and started her career at Target Corporation in Minneapolis, focusing on supply chain and merchandising.
Briggs graduated from the University of Illinois and holds a Master in Business Administration from the University of Chicago.